Video: Hawthorne Medical: A Case Study in Overcoming Physician Resistance to EMR Adoption
Tim Hudson, MBA, MSIS.
“Hawthorne Medical: A Case Study in Overcoming Physician Resistance to EMR Adoption”
Abstract:
Hawthorne Medical’s successful EMR adoption in 2006 leaves us with a learning opportunity in how to manage one of the most important stakeholder relationships in EMR adoption. Through interviews and framework analysis, this case study has identified three key physician challenges: “Fear of Technology”, “Concerns about Workflow and Time”, and “Lack of Physician Motivation and Incentives” and the business and information systems strategies that Hawthorne Medical used to overcome them.